This weeks success story is slighty different. It's not based on how we saved the day. Or how just a few small tweaks helped achieve our client a better price. It's not about house staging and pretty photos. This is about knowing your buyers in order to achieve the best price for your vendors. In this case, the beneficiaries of the property. Estate Agents have a duty of care.
Our client was a local solicitor. He was acting in the best interests of the family of the late owner. It was important he could choose an estate agent he trusts. Trust is essential in our industry. We were called to Monkswood Avenue. It was a 2 bed true bunglaow. This home had been well cared for. It might have been to an older persons taste, however you could tell the owner had been very house proud.
Comparable evidence told us that the last 4 property sales ( all in 2016 ) had been under £100,000. We however was confident we could get more. We had a buyer in mind. The question was how should we pitch this in order to get our client the best possible price? After all, that is our job. Take a read...
Address Monkswod Avenue
Price - £115,000
Time on Market – 0 days
Number of Viewings Booked – 1
Reason for Sale – Probate
Property History
We had been instructed by a local solicitor to market the property as the owner had sadly passed away. We had a few potential buyers in mind. We just had to ensure we pitched this home carefully in order to get the best price
Our solution
We had been out to photograph the property and had sent our vendor the brochure for approval. We knew one of our existing vendors were desperately looking for this type of property and had moved into rented accommodation until they could find the right one as they did not want to jeopardise their sale. We invited our existing vendors and pre-registered buyers to come and view the property while we were waiting for the seller to approve the brochure. Generating interest at this early stage creates excitement. It jolts people into action, afterall, we all like to be "In The know". We pitched the property at £115,000. Our experience of the local market tells us that buyers are still making offers. We wanted to have some wriggle room for when the "offers" came in.
The Result
We received an offer on the same day of the viewing. This was however expected. We chose to market the house for 3 further days online before formally accepting at a top selling price, over 10% more than neighbouring homes had sold for. Knowing your buyers really does make a difference. The whole process was completed in just 8 weeks.
