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Case Studies – Charlbury Grove, Heysham

Posted on Monday, September 12, 2016

This clients story was slightly different to many others we have featured.  Like many other people we have helped he had to tried to sell with another agent.  His photos were fabulous.  In many ways too fabulous as they gave the wrong impression.  You could say they over egged the pudding.  However,  his house was competively priced.  Still it hadn't sold.....

Address – Charlbury Grove

Price £125,000

Time on Market – 30 days till offer accepted

Number of viewings 3

Reason for sale – Upsizing


Property History

The seller came to us as he had been on the market with another agent for 95 days and had not sold his property.  He had noticed we had sold 2 properties within close proximity to him and the asking prices of these properties were both £7000 higher than his asking price but his still had not sold.  He really couldn’t understand why.


Our Solution

It’s not often we put an asking price up on a property.  This was home which was in great condition.   To be fair his photos were excellent,  possibly too good with the fancy artistic photography used.

We began by recommending that we increased the asking price by to £125,000.  At his current asking price, the owner had no flexibility in his price and we were concerned that buyers still may try to make an offer.  We prepared an in-depth brochure showing the key selling points of the property.  Our photos were bright but honest.  We wanted buyers too have a true picture of the home.

The property was well advertised on both Rightmove and Zoopla, in the local newspaper and provided a display in our high street office as well as showcasing the property on social media.  Once the property was live, we telephoned buyers registered on our system to create interest in the property.


The result

The seller had an offer on the property within 4 days and, after further viewings and negotiations, the vendor accepted an offer on the property within 30 days.  The offer was within 96% of the asking price and £2000 higher than the asking price with previous agent.  Everybody was happy!


If your home is struggling to sell and you’d like a 2nd opinion,  please give our Morecambe team a  call on 01524 409100.