The Morecambe Property Update | January 2026

If you only look at house prices in Morecambe, you might think the market is ticking along quietly. The average price now stands at £178,841, up 1.3% year on year, pointing to steady rather than fast-moving growth. But price alone never tells the full story. What really defines Morecambe’s market right now is choice. January has delivered the highest level of available homes in five years, with more than three times the number of properties for sale compared to January 2022.

As a seaside town, Morecambe is naturally more seasonal than neighbouring Lancaster, and January is typically a slower month for momentum. Despite this, January 2026 recorded the highest number of sales agreed for five years, showing that demand remains strong beneath the surface. Buyers are active, but they are also taking their time, carefully comparing properties in a market where options are plentiful.

Looking at wider activity levels, new properties continued to come to market steadily throughout the month. At the same time, the level of choice has had a clear impact on buyer behaviour. With more homes to view, buyers are under less pressure to rush decisions, which is shaping how long properties take to sell and how pricing is being tested.

Here are your figures for January 2026

What is selling in Morecambe?

Sales activity in January was strongest in the £125,000 to £250,000 price range, which continues to form the core of the Morecambe market. This range appeals to a broad mix of buyers, including first-time buyers, downsizers, and investors, all of whom remain active despite wider economic pressures.

In terms of property type, demand remains well spread. Semi-detached homes, apartments, and bungalows all featured strongly in agreed sales, reflecting Morecambe’s varied housing stock and lifestyle appeal. Apartments continue to attract interest, particularly where they offer good space, parking, or sea views, while detached homes tend to move more slowly outside peak seasonal periods.

Sales activity has been spread across several LA4 postcodes, reinforcing the point that buyers are looking for value and usability rather than focusing on one specific part of the town.

What is happening with house prices?

The average house price in Morecambe now sits at £178,841, up 1.3% from this time last year. This modest increase reflects stability rather than growth driven by momentum and is influenced by the type and condition of homes that have sold.

Price movement varies by property type, with well-presented homes priced sensibly continuing to perform best. One of the most noticeable trends is the number of price reductions, which has reached its highest level in five years. This highlights a market where buyers have confidence and choice, and where unrealistic pricing is quickly challenged.

Apartments, in particular, need careful pricing. While demand exists, the increase in available stock means buyers are comparing options closely and are quick to move on if the price does not feel right.

What this means for buyers and sellers

For buyers, Morecambe currently offers one of the widest choices we have seen in years. This creates opportunity, but it can also slow decision-making. Many buyers are now viewing a large number of homes before committing, taking the time to weigh up value, condition, and long-term suitability.

For sellers, competition is the key challenge. Demand is strong enough to support sales, as shown by January’s record level of agreed deals, but standing out is essential. Pricing correctly from the start, presenting your home well, and ensuring strong marketing are more important than ever.

In summary

January 2026 has shown that Morecambe’s market remains active, even in a traditionally seasonal month. Here at JDG, we have seen the highest number of new buyers registering with us since the pandemic, giving us confidence that demand will remain strong in the months ahead. However, buyer behaviour has changed. Many buyers we speak to have viewed 20 or more homes before deciding, which raises an important question for sellers: what are you doing to ensure your home stands out?

If you’re thinking about moving in Morecambe at any point in 2026, have you taken the time to understand what today’s market means for your plans? Whether you’re just starting to think things through or need clear guidance on timing and price, we’re here to help when you’re ready to talk.

Thanks for reading

Michelle x