Posted on Sunday, February 1, 2026
If you only look at sales completed in January, you might assume the Lancaster market has slowed. If you look at buyer activity, you’d see a very different picture. January is never anyone’s favourite month. It’s wet, it’s dark, and for many people it’s a waiting game until payday after the cost of Christmas. Historically, it is also a slower start to the year for completed sales. But what January often tells us best is not what has already sold, but what is about to happen next.
This year, buyer activity across Lancaster was strong. We saw a high number of new buyers registering and a steady flow of viewings being booked throughout the month. While many buyers feel they are “starting again” after the Christmas slowdown, the level of early interest we have seen helps set the tone for the months ahead and gives a clear signal that demand is building as we move towards spring.
Looking at overall sales activity, January followed a familiar seasonal pattern. New homes came to market steadily, while sales agreed were lower than in some recent years. However, demand has not disappeared. Instead, buyers are taking more time, viewing more properties, and carefully comparing their options. This slower decision-making is typical for January and often feeds directly into stronger activity as confidence grows in February and March.
Here are your figures for January

The strongest part of the market in January sat firmly in the £125,000 to £250,000 price range, which accounted for the majority of agreed sales. This continues to reflect demand from first-time buyers and home movers focused on value and affordability. Sales above £500,000 were limited, which is typical for this time of year and shows buyers remain cautious at the higher end.
One of the clearest trends was the dominance of terraced homes, which made up almost half of all sales agreed during the month. Their affordability, practical layouts, and strong long-term appeal continue to drive demand. Semi-detached homes followed, with apartments also performing steadily, while detached homes and bungalows made up a smaller share of sales.
From a location perspective, LA1 4 was the most active postcode in January, followed closely by LA1 3 and LA1 5, showing that demand remains well spread across the city.

The average house price in Lancaster now stands at £188,966, which is 4.1% higher than this time last year. This increase reflects the type and condition of homes that have sold, rather than widespread price inflation. Well-presented, sensibly priced properties continue to support overall values.
Price movement varies by property type. Semi-detached homes have shown steady growth, while terraced homes continue to provide stability. Apartments show the largest rise in price per square foot, which may catch attention, but this needs context. The increase is largely driven by the sale of a small number of larger, higher-spec apartments, lifting the average rather than indicating a broad rise across the apartment market.
The market remains very price sensitive. Across Lancaster, 324 homes currently for sale have been on the market for 12 weeks or longer, and 95 of these are apartments, reinforcing the importance of realistic pricing.
Buyers currently have choice, which creates opportunity but can also slow decisions. We are already speaking with buyers who have viewed 20 or more homes, with one couple now buying through us having viewed over 40 properties.
For sellers, demand is there, but success depends on getting the fundamentals right. Pricing correctly from the start, presenting your home well, and ensuring strong promotion are more important than ever.
At JDG, January was busy behind the scenes. We added 252 new buyers, carried out 138 home consultations, and once again sold one in four homes across Lancaster. While sales figures may appear lower seasonally, more homes are expected to come to market as the year progresses, creating a competitive environment. Standing firm on a clear pricing strategy, strong presentation, and the right agent support will be key to achieving the best result in 2026.
If you’re planning a move at any point in 2026, now is the right time to start the conversation. Whether you’re just exploring options or need clear advice around timing, pricing, or next steps, we’re here to help you plan with confidence — simply get in touch when you’re ready.
Thanks for reading
Michelle
Ps.
Important notice for potential sellers
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