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Case Studies. A Lancaster Client Success Story

Posted on Monday, August 22, 2016

Welcome to the very first of our new case studies series of articles where we look at the real reasons people move and how they achieve their moving goals. There are reasons out there why some houses sell easier than others. There are reasons why some properties sell for more than their neighbours did.  There are reasons why some properties struggle to sell. We want to break it all down with the ultimate aim of helping you.


Property Address  Vincent Street, Primrose

Price  £120,000

Property Type  2 bed terrace home

Time on market until sold  5 days

Number of viewings booked  7

Reason for sale  Upsizing as they now had a baby girl and needed  more space


Property History

The client was switching agents having been up for sale with another agent for over 2 months.  They were concerned that only 2 people had viewed the house and felt the fact that their current agent often did not answer the phone was a problem.  We were concerned about the staging of the home and the quality of the photos.

Our Solution

Our solution was simple.  Enhanced marketing and much brighter clearer photos that showed off the rooms.  Space was an issue to this family now they had a baby girl and it showed.  We had them box items they no longer needed and clear away items from the tops of cupboards. By putting the lights on the house appeared brighter.  We also lit the wood-burner stove to create a warming ambience on the photos.


We spoke to the buyers we knew were looking for our applicant database. We promoted the property on both Zoopla, Rightmove and in local press.  We also ran a social media campaign to ensure we covered all bases.  The property sold to a first time buyer 5 days later.  The family had already seen a house they wished to purchase so accepted an offer at 96% of the asking price.   The sale completed 7 weeks later enabling our clients to start the next chapter of lives.

Can we help you with bespoke moving plan?  Call us on 01524 843322 or drop me an email at michelle@jdg.co.uk