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Real Life Case Studies. Wilton Close, Lancaster

Posted on Monday, August 22, 2016

This week look at the story of Wilton Close, Lancaster.   This client had tried to sell with two low cost agents.  She was struggling to get any viewings.  We didn't reduce the asking price.  Take a read as to how we did it....

 

Property Address.  Wilton CloseLancaster

Price £200,000

Time on the market  6 weeks

Number of viewings 5

Reason for selling Relocating to be closer to family

Sold for  Full asking Price

 

Property History

The client was changing agents having tried not one, but two low cost fixed fee local agents. She was struggling to get interest and had only 3 viewings over a 300 day period. Like many other people who choose this route she had been tied to a lengthy contract which luckily was about to expire. She came to us asking for help and was interested to know what we could do different.

Our Solution

To the relief of the owners we chose not to reduce the asking price but focus on the property marketing and what she could also do to make the home look more attractive to buyers. This included better photos and simple home staging. We talked about how to advertise the property and where. We considered who their likely buyer would be and created a bespoke plan to attract this type of person

 

The result

We generated 5 viewings in a 4 week period. After a 2nd viewing, the eventual buyer offered the full asking price allowing our client just last week to move onto pastures new and live close to the their family and grandchildren. Our client was most happy. Their last agent had advised that they reduce their asking price. Had they done this they would have been thousands out of pocket.  Luckily they called us!

 

We wish Mr and Mrs Tomlinson all the best in the future and hope they enjoy the benefits of having their family closer.  Can we help you move with a bespoke moving plan?  If so please call me on 01524 843322.  At JDG we are here to help you.